Blus Hanging by Lois-Ann Yamanaka Essay -- Book Reviews Lois Ann Yama

Blu's Hanging by Lois-Ann Yamanaka Blu's Hanging by Lois-Ann Yamanaka recounts to a pitiful and sensible story of the Ogata family. With the nonappearance of a mother and a coldblooded father, the three youngsters, Ivah, Blu, and Maisie, face outlandish impediments. Besides, different outside powers, for example, sexual savagery, neediness, and prejudice, make it significantly harder for them to adapt to the unforgiving society. Disregarding these difficulties, it is the mother's undetectable nearness that keeps the three youngsters together and guides them, in spite of the fact that it likewise adds to the unintended impassion of father, and the kids' weakness of cultural assaults. Eleanor, the mother, is frequently introduced in the story despite the fact that she is dead, as far as her thoughts and family's memory of her. The kids' push to remember their mom for family occasions and not overlooking what she has said to them show how normally they think about their mom's presence with them. At the point when Poppy asks O-kay, who's initial? (98) on a Christmas day for present trade, Blu says You and Mama (98), as though his mom is still there with him. The youngsters remember to visit Mama's grave on unique events, for example, mother's day. These ceremonies with respect to their mom show the nearness of her in the family. Poppy's aching for Eleanor is additionally exhibited when he oftentimes sings the tune Moon River all through the novel, and discloses to Ivah that your Bradda's voice-thass your Mama singing right out his throat (140). The melodious substance of the tune Moon River shows the amount he misses her, and discovering mother's likeness in Blu's v oice shows that Poppy has not overlooked her. The family recalls her, and won't overlook her, which keeps her alive in the n... ...ides to stroll back ... remain there till I fix what I fouled up the first run through ... take my sulfones too with Eleanor (258), and leaves with Ka-san, a portrayal of Eleanor. This completion additionally shows the negating impacts of the mother's undetectable, yet existing trademark, representing how Poppy couldn't relinquish Eleanor, however the youngsters had the option to do as such. This outcome is justifiable since Poppy is the person who invested more energy with Eleanor and the youngsters are accustomed to having her just profoundly. In Blu's Hanging by Yamanaka, the nonappearance of mother prompts two contradicting results in the family: Poppy's ruin, the youngsters' weakness to cultural assaults, and simultaneously a power to bond the relatives together and manage the kids to the correct heading. Works Cited: Yamanaka, Lois-Ann. Blu's Hanging. New York: Avon, 1997.

Benefits and Cons of Home Schooling Research Paper

Advantages and Cons of Home Schooling - Research Paper Example These will in general think that its hard to adapt in a workplace, and some even have issues getting business since they don't have the important aptitudes to carry out the responsibilities which they hope for. To battle this, numerous guardians are thinking that its beneficial to show their kids themselves, and this has made self-teaching exceptionally famous with a development pace of ten to fifteen percent consistently. Measurements show that self-taught kids will in general show improvement over those in state funded schools, however regardless of this there have additionally been contentions against it with some truism that instruction isn't tied in with getting passing marks yet additionally about learning social aptitudes, which, the same number of feel, these kids don't have (Wolfe). In this paper, we will talk about the upsides and downsides of self-teaching, and toward the finish of it we will decide if it is the most ideal method of instructing kids. One of the advantages of self-teaching is the way that the understudies can contemplate whatever themes or subjects they need and for whatever length of time that they need while likewise covering what can be viewed as essential information (Ryan). This helps a ton while deciding their territories of intrigue and what field they might want to have practical experience in as the focal point of their further instruction. Since this is resolved early, self-taught understudies will in general work towards their life objectives at a previous age, and it is a typical thing for them to be finished with their training a lot sooner than their associates in government funded schools are. In addition to the fact that they are ready to grasp better what they are educated, yet the possibility that they are being permitted to do the subject that they need to do goes about as a spark for them to work significantly harder. The fundamental training of a self-taught understudy can be finished between the ages of six and t en as indicated by their capacity. This guarantees they have constantly they have to focus regarding their matters of enthusiasm until are knowledgeable in them or when they are prepared to do different subjects that have gotten their advantage. Instructive opportunity gives the understudy enough time not exclusively to consider what they wish at a particular time yet in addition helps in their psychological and scholastic improvement as there is no strain to do those subjects they would prefer not to do in a rush. Self-teaching takes into account the physical opportunity of the understudies required as well as of their folks also on the grounds that their lives no longer rotate around school hours however are controlled by the measure of school work which has been set for the understudies for a specific day. In the wake of being pulled back from the state funded educational system, it is an exceptionally typical circumstance for understudies to experience the ill effects of stun, h owever after the underlying stun is gone, in this way these understudies experience another feeling of opportunity, which they never experienced while they were in the educational system. They not just get the chance to have all the more available time on their hands since self-teaching isn't as thorough as the open tutoring, yet they additionally get the chance to invest more energy with their families, which is a very viewpoint. This assists with advancing better comprehension between the guardians and their youngsters and is a bit of leeway over numerous understudies in the state funded educational system. Those in the educational system will in general have less opportunity of development since they need to work for extended periods consistently, and when they return home, they generally have schoolwork to do,

6 Personal Philosophies that Shaped Successful Entrepreneurs

6 Personal Philosophies that Shaped Successful Entrepreneurs Ever since the majority of the world’s population realized the treacherous nature of modern-day employment and the myth of the liberating side hustle, there has been an increase in the inclination towards entrepreneurship as a potential route out of the insecure life of the majority working class.It is actually arguable that one is likely to have a more secure future with entrepreneurial skills as compared to high academic achievement, if the current value of traditional education in a changing global economy is anything to go by.People have realized this, and more and more people are focusing on entrepreneurship as their ticket out of the rat race.A 2016 BNP Paribas Global Entrepreneur Report found that the millennial generation is discovering entrepreneurship considerably earlier than their parents, starting their first business at about 27 as compared to 35 for the boomers.The report also found that millennials are starting more businesses than their parents â€" they have starte d nearly as twice as many businesses as the boomers.This has effectively earned them the unofficial label of the entrepreneur generation based on an evolving mind-set that their career success will stem from nimbleness, independence and entrepreneurialism as a survey released by the Bentley University on the mind of the millennial suggests.Only a paltry 13% of the respondents indicated that their ideal career goal would involve climbing the corporate ladder to become a chief executive or president.Nearly two thirds (67%) of those surveyed reported that their career goals include starting their own businesses.The study authors observed a growing trend in suspicion of traditional pathways to success and an aspirational preference for own forays into income generation.But despite this optimism and sustained enthusiasm on the importance of entrepreneurship in thriving in the increasingly difficult lives of today’s evolving world, it is for the most part an uphill task.It takes a lot o f patience and hard work, and it is rife with risks and uncertainties.Due to the high risks and uncertainties involved, a significant number of new business fail every year. In fact, the bleak and hard truth is that nine out of ten start-ups will fail before their third year.This is according to the 2012 Startup Genome Report â€" a comprehensive project co-authored by Berkeley and Stanford faculty members analysing 3,200 start-ups.The contributing factors could range from lack of funding to bad business decisions such as premature scaling or even an economic crisis.Nevertheless, there is a ten percent of new businesses that survive the third-year curse to thrive and cruise to profitability becoming global brands.These are led by visionary entrepreneurs who, as EY Global Chairman and CEO, Mark Weinberger says do not get distracted by short-term pressures but rather stick to and follow through a long-term strategic vision.Fledging entrepreneurs can learn a lot by evaluating the guidin g principles that have led established entrepreneurs to lock on strategic goals to achieve monumental success.While a well-thought-out product development process, market knowledge and an accurate customer persona are undeniably important in breaking even, navigating the intricacies of launching a new business requires an even higher, even abstract psychological orientation.Since entrepreneurial ventures are by and large a creation of individuals, one of the most enduring characteristics that all successful entrepreneurs have is a strong personal philosophy.A personal philosophy is simply the most basic thoughts, beliefs, concepts and attitudes of an individual about everything.It is one of the most essential instruments of an individual’s existence, a personal motto that could be expressed in about two sentences as a sort-of window into your soul. For such a deliberate identity-affirmation, it is quite surprising that many of us don’t have one.Those who do have been characteris ed to be, among other things, believing in being natural, organic and authentic in achieving persisting success and happiness which they have over time grown to be confident they deserve.Venturing into business for the first time is probably best suited for these kind of people.Those who can adhere to their self-defined beliefs as building blocks for their businesses where the bigger picture is well defined.Below we examine some personal philosophies of uniquely successful entrepreneurs of our time and how you can apply them to your business endeavours.TREAT YOUR LIFE LIKE AN ADVENTURE â€" SIR RICHARD BRANSONIn a 2017 keynote at the Veritas Vision conference, Branson narrates how his entry into the airline business came by accident after a flight he was booked in to the Caribbean was cancelled at the last minute.Not intending to keep his ‘beautiful lady waiting in BVI’ Branson says he hired a plane and borrowed a blackboard and as a joke wrote ‘Virgin Airlines, $39 one way to BVI.’He was surprised when all the passengers who had been inconvenienced by the cancellation bought his idea and filled up the plane.After favorable feedback from his first ever airline customers, Branson would soon call Boeing and secure an unused 747 for rent, birthing Virgin Atlantic Airlines.Since starting off with a mail-order record business in 1970, Branson has built eight billion-dollar companies in eight different sectors, written several books, has a non-profit foundation and always finds time to play tennis and kite regularly.“I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.”Branson believes that if the pursuit of happiness is the ultimate goal, then leading an adventurous life is an utmost priority.The interesting part is that while the adventure might sound like the destination, it is actually the journey much like one of those long road trips in your childhood where often the most memorable part was the stopovers and the scenery more than the final stop.Branson lives live precisely like this, enjoying the journey even when it’s perfectly okay to look forward to the destination.As early as the late 1970s, Branson had already achieved considerable business success with Virgin Records but was still hungry for new experiences and reaching greater heights which spurred him to become the billionaire we know today with interests in land, sea, air and space travel.Branson teaches us that treating your business voyage as an adventure and exercising patience while at it, can have generate rewards for your business and contribute significantly to your happiness goals.Michael Corrigan, the cofounder of cult-favorite travel pillow company Trltl Pillow, whose business approach is highly influenced by Branson, says cultivating an adventure mindset is critical.To truly embrace the journeying experience you have to bear in mind that it is impossible to anticipate eventualities, but rather you should be ready to take whatever happens and run with it, as you would on an adventure.When you have an adventure mindset, you are more likely to spot new opportunities to try different things which could have a huge impact on your business.MOVE FAST AND BREAK THINGS â€" MARK ZUCKERBERGThis was Facebook’s original motto inspired by Zuckerberg’s college dorm-room days when he conceptualized the idea of the world’s biggest social network.This outlook to product development evolved by Facebook’s 10t anniversary in 2014 to what observers described as a more ‘mature’ move fast with stable infrastructure.But it is Zuckerberg’s early personal philosophy that was translated into Facebook’s business philosophy that can be credited for the startup’s meteoric rise.It was at the same time that Google was a fast-growing web company and Apple was flexing its muscles, although neither of them could rival Facebook’s stro ng growth.This philosophy enabled Facebook to be nimble, take huge risks and think outside the box.Zuckerberg’s worldview contains two dimensions. The first one is speed.He saw that this as a key component of how products should be developed, a heightened sense of urgency that if lacking among the workforce would likely deter the speedy attainment of any substantial achievements.He realized that as businesses grow, there is an inevitable development of bureaucratic bottlenecks that hamper rapid progress.His solution to this was elevating the speed with which his teams work and accelerate decision making.John Kotter, a professor at the Harvard Business School and the author of A Sense of Urgency  found that corporate urgency was a core component of several successful businesses in the world.He describes urgency as a combination of thoughts and feelings that are gut-level determination that ‘there are great opportunities out there, we will do something now and we are doing it to w in’.He observes that the primary reason that makes urgency important is the increasing rate of change in global business and the need to stay on top.The second dimension of Zuck’s philosophy is breaking things, which stands for experimentation. As you experiment, it is inevitable that you will break a few things here and there.However, experimentation is what made it possible for Facebook to challenge the status quo and establish itself as one of the leading tech companies.Zuckerberg was not afraid to go against what was already deemed and accepted as best practice.The second dimension of Zuck’s philosophy is in line with Austrian Economist Joseph Schumpeter’s theory of creative disruption which relates to the deliberate destruction of longstanding processes to allow for innovation into improved methods.At Facebook, the idea was to never get comfortable with existing achievements but to keep with break-neck pace of Internet innovation.While there is ongoing debate whether th e “move fast and break things” philosophy is dead, in the sphere of startups it has a lot of potential to accelerate the success of a new business venture.Australian advertising entrepreneur Simon Reynolds offers two approaches to practicing this agile principle.First, set short, unreasonable deadlines â€" You will need to put time pressure on both yourself and your team if you are going to achieve something meaningful at an unusually fast rate. The opposite, normal, reasonable deadlines has the likely effect of keeping you on the tail of your competition. This pressure will almost always bring out the best of the talent in you and your team.Second, always ask how would the NEXT great company in my field do this? â€" The philosophy of moving fast and breaking things requires lots of experimentation with new processes. It calls for imagining the next disruption in the market that you are operating in, rather than just aiming for the top position. It is here that you stand a shot at being a game-changer and building a highway to longer-term market leadership.RELENTLESS HARD WORK â€" DR MANU CHANDARIAChandaria is a Kenyan industrialist who served as the chairman of the Comcraft Group, a multi-billion dollar industrial conglomerate with a presence in over 50 countries, until his retirement in 2018.He was instrumental in the titanic growth of this family business from a small shop in Nairobi during an arguably turbulent Kenyan business environment, battling legislative nightmares and navigating the many challenges of doing business in Africa.Dr. Chandaria attributes his huge success to his philosophy of hard work. In one interview, he describes his philosophy as:My philosophy is zero multiplied by zero is always zero. You stay home, you don’t do anything, it is always zero the next morning.You work a little bit and it becomes one, but one multiplied by one is also one again. Until you reach two, four, eight… then the multiplication and addition starts.”Un til his retirement at the age of 90, Chandaria averaged 16 working hours a day, which he has consistently maintained since the early days of the company.He says he barely played any games popular with his wealthy peers and watched the World cup for the first time in 2018, but rather found the work environment innately fulfilling.While Chandaria’s philosophy might not sound as attractive or catchy as the first two and may be a little extreme, it is absolutely important that an entrepreneur understands that to achieve the mammoth business success levels such as Chandaria’s, he has to put in more work than the ordinary Joe.As Chandaria puts it, if you want to achieve success, simply have a clear vision of where the venture is headed, create a robust network of partners, mentors and advisers whose wealth of knowledge you can tap into, and then put in the work required to get you there.FAILURE EVENTUALLY BEGETS SUCCESS â€" MICHAEL DELLThe founder and CEO of Dell Technologies, one of the largest technology infrastructure companies in the world started off in a college dorm-room to become the 25th most richest person in the world today.Dell says that he initially did business with fear of failure, but he later tuned his fear of failure into a motivation and went on to revolutionize the personal computer purchase process and manufacturing.While failure is rarely tolerated in business, Dell refused to let it get in the way of the immense possibilities awaiting him on the other side of taking risks and as the company grew he ensured his employees had the liberty, especially in Research and Development, to come up with new ideas, without being held back by the fear of failure.Another component of failure that Dell shunned was naysayers.When starting off Dell knew that seeking many opinions from those seemingly more knowledgeable in the PC business would probably have the setback of him second-guessing his ideas and delaying experimentation. He says:“The good thing for me is that I was not going out and seeking a lot of advice from people. If I did, they would have tried to dissuade me or told me it wouldnt work. Entrepreneurs have to be a little bit crazy.”Dell has carried on with this philosophy to date with more than 140,000 employees, recognizing that for an organization of its size there might be several moving parts that hinder a fast-moving, nimble culture.He compares the fear of failure with the opportunity cost of failing to take a risk because the outcomes might not be so well defined. Dell believes that desperately avoiding risk is actually the risky part itself.When it comes to implementing Dell’s philosophy, you need to realize that business is not about getting rich quickly â€" don’t start a business just because it looks like an easy way to make money, but rather do what you have a passion for and be guided by a longer-term vision that can weather early uncertainties.This will make it much easier for you to keep going in t he face of fear. In addition, you should seek to disrupt. If you are looking for a real breakthrough, this will probably not be achieved by replication.You need to turn the fear of failure into the fuel for your daring product.Finally, you should yearn for continuous learning. In most cases, fear is usually caused by desire for perfection.Instead of letting your fear of not achieving perfection stop you, it should motivate you to get on a path of continuous learning and iteration that will eventually help your business to take off.WITH A SENSE OF RESPONSIBILITY COMES A SENSE OF PURPOSE KIRAN MAZUMDAR-SHAWThis Indian billionaire entrepreneur is a pioneer of the biotechnology industry in India and the founder of Biocon, the country’s leading Biotechnology Company based in Bangalore.Despite graduating as a Master Brewer from an Australian university in the late 70s, she faced a lot of hostility and gender bias back home in the brewing industry spurring her into entrepreneurship.At t he age of 25, with no business experience and as a woman, she struggled to raise funding and get suppliers in the risk-ridden business which eventually strengthened her resolve to bridging the gender gap in science innovation and a commitment to affordable healthcare.Her early experiences and experience bootstrapping culminated into a personal and business philosophy of living a purposeful life through cultivating a sense of responsibility.To her, living with a sense of responsibility is what gives purpose to her life.Her innovation-led biopharmaceutical company now has a footprint in over 120 countries ploughing back up to fifteen percent of the revenue in Research and Development.She attributes her success on her mission to deliver affordable medicines to the world’s population and make a difference in global health access.She felt it was her responsibility to make a difference.Like Kiran, you should take your business mission as a personal responsibility.When you know that what you are working on has an impact on the lives of people, this will give you a sense of purpose, and provide you with the motivation to chase your dreams.CONSTANTLY THINKING ABOUT HOW YOU COULD BE DOING THINGS BETTER â€" ELON MUSKArguably one of the greatest entrepreneurs of our time, Elon Musk has been able to revolutionize two separate industries that have not experienced any disruptive innovation for decades â€" space and auto.Musk’s imagination in the founding of Tesla and SpaceX is probably the most expansive in human history, flying far beyond where few have dared to go.Musk’s temperament is one that causes him to seek knowledge in technology and business rather than a monolithic obsession with profit and recognition.In one of the few times the billionaire entrepreneur has voiced his personal philosophy, Musk said on a casual interview with Mashable that he found it very important to have a feedback loop where one constantly thinks about the things they are doing and how t hey could do them better.To him, this is the greatest piece of advice. Evidently, Musk is on a league of his own in his conviction that postponing profit is excusable if it the path to making his vision a reality.He dwarfs most other CEOs stuck in their zombie-like pursuit of profit and amassing wealth which he demonstrates inhibits bigger dreams and masks an appreciation for what is truly of value to humanity.Just like Musk, you should aspire to have a feedback loop that is driven by the need for self-evaluation and self-improvement.Despite your greatest achievements, never settle. Instead, you should constantly think of ways of doing even better.AN INDIVIDUALS  CHOICES AND THOUGHTS ARE CENTRAL â€" OPRAH WINFREYOprah is ranked #6 on the Forbes list of richest self-made women in America 2019 with a net worth of over $3 Billion, having transitioned her hit talk show into a media and business empire.She is one of the most well-liked female entrepreneurs of all time dubbed the ‘Queen of All Media,” based on her career as an actress, talk-show host, TV Producer and author of several books.She was the wealthiest African-American of the 20th Century, with the Oprah Winfrey Show being the highest rated show from 1986 to 2011.In an exhaustive expedition to map out Oprah’s personal philosophy, Marc Bodnick, in article published on Forbes.com opines that it is multifaceted and best presented in these three key elements: (1) take control of your own life, (2) An individual’s choices and thoughts are central and (3) Living your dreams. As she says:  â€œMy philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment.”Oprah believes that the choice to excel starts with an alignment of one’s thoughts and words with the intention to ask more of yourself.She had a rough childhood, moving from home to home from her maternal grandmother to stints between her father and mother.But her d ream of being ‘paid to talk’ was fashioned at an early age as she discovered her talents amid a tumultuous childhood, hence her conviction that biggest adventure can only be living the life of one’s dreams.The main point from Oprah’s philosophy is that the life you live is up to you.It’s not up to your background or your circumstances.Your life is shaped by your choices and thoughts. If you are not satisfied with where you are, you need to change your thoughts and choices.WRAPPING UPWe have established that over and beyond excellent market research, developing an amazing product and timely launching, the most successful entrepreneurs are led by encompassing personal philosophies that greatly influence everything from workplace culture to investment decisions.In the grander scheme of things, these philosophies are most probably what makes some enterprises such as Elon Musk’s stand out from the rest in achievement and the impact on the world that we live in.With the above examples in mind, and the accompanying tips on how to get started on emulating any of these approaches to life and business, you should be able to get started on figuring out your very own personal philosophy.

Rationale For A Phenomenological Research - 860 Words

Chapter III described the process of this phenomenological research, using black feminist perspectives with individuals who had experienced the phenomenon being explored. Not only does this chapter reveal the research design utilized in this study, but also the relationships of the research questions that were under examination, as well as the procedures that were followed in the development and implementation of the study. A full description is included in the research design, research questions, population, data collection and proposed data analysis involving the challenges that African American female secondary school educators’ have experienced with their students. In addition, it also addressed the rapports of these teachers with their students’ parents, colleagues, and administration, as to how they affect their relationship with their students. Rationale for a Qualitative Study with a Phenomenological Design When utilizing a qualitative approach, the task becomes one of determining the qualitative method to be used. Additionally, Stake (2010) used purpose, research design, and methodical data techniques as a way of classifying types of qualitative research. Similarly, Cresswell Cresswell (2007) spoke of five practices of qualitative research. These five practices consist of biography, phenomenological study, grounded theory study, ethnography, and case study. This researcher chose a phenomenological study for this research project. The method chosen for thisShow MoreRelatedPhenomenological Study of Nurses Caring for Dying Patients: Review of Qualitative Study710 Words   |  3 PagesThe Phenomenological study completed by King and Thomas (2013) compiled nurses’ experiences of caring for dying patients in the intensive care unit (ICU). This paper holds as a review of this qualitative phenomenological research. Several components of the paper will be discussed, including: research question, methodologies, analyzing data and integrity of the original data. The literature review looks at a variety of research that deals with patients’ death as well as how caring for a patient presentsRead MoreThe Resistance Of Female Leadership1430 Words   |  6 PagesProtestant churches today and will be the main thrust of this study. The findings from this study may advance scientific knowledge or add to literature by providing understanding about how traditions, gender bias, organizational culture, and other phenomenological reasons play a role in the resistance to female clergy. Furthermore, the study results will provide an educational tool that may lessen the resistance to female clergy. The theory: There are historical phenomena involved such as events, genderRead MoreApse At The Additional Qualititave Approaches Essay1209 Words   |  5 PagesJournal Entry – A Glimpse at 3 Additional Qualititave Approaches Stemming from the humanities, narrative research is considered adequate to understand the meanings with which people make up the world (Creswell, 2018). In this sense, the study of stories allows us to understand the meanings that are expressed, organized and created in them. Another reason that justifies this type of research is that the narratives allow to illuminate to a large extent the personal thing. In fact, stories that peopleRead MoreResearch Study : Phenomenology Research793 Words   |  4 PagesMethods The qualitative method that will undergird the development of this research study is phenomenology research. This research approach seeks to examine the mutual experiences of a specific group of people (Creswell, 2013). The goal of this approach is to examine the â€Å"data thematically to extract essences and essentials of participant meanings† (Miles et al., 2014, p. 8). Using interviews, the researcher seeks to learn what adult with ADHD experienced and how they experienced a specific phenomenonRead MoreNrs-433v All Weeks Discussions Essay4257 Words   |  18 Pagesthe nursing process and the research process? NRS-433V Module 2 DQ 1 The theoretical foundations of qualitative and quantitative methods are very different, but many researchers believe both methods should be used in the research study to increase validity and reliability. What advantages or disadvantages do you see in using both types of methods in a nursing study? Support your answer with current evidence-based literature. NRS-433V Module 2 DQ 2 Nursing research is used to study a dilemmaRead MoreBirth Trauma: in the Eye of the Beholder Critique1393 Words   |  6 Pagesby health care providers. She also uses a term â€Å"in the eyes of the beholder† to emphasize that for every woman this phenomenon is unique. It is stated that PTSD after childbirth is quite prevalent and several studies support this fact. However, research is regarding the understanding of the birth trauma phenomenon from the woman’s experience lacking. The problem statement was worded clearly and directly and I wasn’t ambivalent about what problem will be discussed in the remainder of the articleRead MoreBullying, Family Therapy Outcomes And Academic Performance?1668 Words   |  7 PagesSchools Research topic: Bullying in Schools Research Question: Is there a relationship between bullying, family therapy outcomes and academic performance? Chosen Methodology: The Mixed Method Triangulation Design A mixed methodology is what I am using in the study. Mixed methods approaches consists of collecting both qualitative and quantitative data. The Mixed Methods Triangulation design is designed to obtain different but complementary data on the same topic to understand the research problemRead MoreCritique And Application Of Theory Of Caring Essay949 Words   |  4 Pages Critique and Application of Theory of Caring Kristen M. Swanson RN, PhD, FAAN derives her Theory of Caring from the works of multiple nursing scholars, combined with empirical evidence and phenomenological investigations, to create a middle-range theory applicable to almost any healthcare setting (Swanson, 1991). The middle-range theory evolved partially due to Dr. Swanson’s doctoral studies under Dr. Jean Watson (Wojnar, 2014, p. 689). Dr. Swanson’s theory contains a perinatal background, initiallyRead MoreWhy Teenage Mothers Do Not Continue800 Words   |  4 Pagesteenage mothers do not continue to breastfeed. The researcher will use a mixed methods approach, which will enrich the quality of research findings and will enhance the reliability and validity of the data collection methods used and incorporates a positivist approach (Parahoo 2006 and Andrew and Halcomb 2009). The use of both approaches makes a great contribution to research, building on existing knowledge and skills (Gelling 2014). Bryman (2012) su pports mixed methods studies as they can identify weaknessesRead MoreUsing Quantitative And Qualitative Research965 Words   |  4 PagesCreswell (2015a) â€Å"sampling in mixed methods research refers to the procedures for selecting participants (and sites) in both quantitative and qualitative research and to the sampling strategies employed with each of the designs† (p. 75). Creswell defines sampling procedure in mixed methods in relation to two central issues which are: 1) how to select a valid sample size for both quantitative and qualitative research designs in relation to the research question asked, and 2) most importantly, how

The Destiny of Forrest Gump - Free Essay Example

Sample details Pages: 4 Words: 1165 Downloads: 4 Date added: 2019/08/08 Category Cinematographic Art Essay Level High school Tags: Forrest Gump Essay Did you like this example? People always argue about whether or not the movie is better than the book when it comes to storytelling and relatability with characters. Based on the 1986 novel from Winston Groom, I personally prefer the movie due to its great selection of casts such as Tom Hanks (Forrest Gump) or Robin Wright (Jenny Curran), and its depiction of Gump as a good, decent man rather than a cynical and cold depiction of the characters overall story. This movie is great because Forrest is shown to be stupid, but in reality, he really is a wise fool. Don’t waste time! Our writers will create an original "The Destiny of Forrest Gump" essay for you Create order Although Forrest Gump is just a fictional movie, I think that it truly allows us to relate to characters like Jenny or Forrest, and inspires us to put the past aside and follow our own destiny. The movie Forrest Gump, released in 1994 and directed by Robert Zemeckis, starts off with a young boy with a low I.Q and wore leg braces because he was born with a crooked spine. Forrest is a man of good intentions, and throughout the movie, he faces many tribulations but never lets it interfere with his happiness. Gump has had several setbacks in his life which gave him a disadvantage. But he manages to turn the setback into something beneficial to him, such as when he took his leg braces off and outran the bullies chasing him with their bikes. After going through the setbacks, Gump played at the University of Alabama, won a football scholarship, served in the Vietnam War (saving many soldiers lives), and ran everywhere in the United States because he wanted to escape from the worlds twisted reality. While Forrest became successful in his endeavors, the most complicated task was to win the heart of his childhood friend Jenny Curran. For all the tribulations and challenges that Forrest went through, he only thought back to Jenny and how she is very important in his life. Although the movie starts off with the two childhood best friends, the movie shows that they gradually grow apart from each other. Jenny had a messed up childhood with Forrest being the only escape from her abused life. Even when they both grew up to be adults, Forrest Gumps love for Jenny never wavered and stayed unselfish. Forrest never had any ulterior motives when it came to conveying his true feelings. On the other hand, Jenny is shown to be in various relationships throughout her life. Ironically, her relationship was filled with selfishness and lies which completely went against Gumps actions. The most iconic line from Jenny, run, Forrest, run, is when she yells at Forrest to run away from the boys chasing after him while the camera zooms in on Gumps leg braces coming apart; showing that his disability will not slow him down from reaching his goals in life. The iconic line is also ironic as Jenny tells him to run, but foreshadows her figuratively running away from Forrest as they grow older. A memorable line in the movie, My mama always said youve got to put the past behind you before you can move on. He instinctively understood that carrying the past was detrimental to his present and future (Weber, 2010). When Gump proposed to Jenny, she declined and Forrest spends the next three and a half years running across America. Forrests run was a way for him to put his past behind him (Weber, 2010). As the movie emphasizes Forrest running from the past, it can also apply to people who still struggle in the past. While Forrests run was therapy to exercise some of his past pains, many people use exercise to relieve stress. And what is stress? Simply put, stress is worrying about the past and how its going to affect the future (Weber, 2010). In the movie, the idea of destiny plays a massive role throughout the film. For instance, Forrest and Jenny had two separate destinies with Forrest being successful in spite of his many tribulations, and Jenny ends up as a whore due to her twisted past. When the movie puts Forrest Gump in the Vietnam War, the starting scene shows it raining with soldiers advancing to the enemies positions. The film then cuts of the rain and then sequences to an intense, gruesome battle. Many of Lt. Dans squadron perished in the fight except for Forrest. As a bombing was expected to happen within the area, Forrest goes back into the battle to save any fallen comrades who are still alive. While running, Forrest encounters Lt. Dan with both his legs severely wounded, fallen on the ground and calling for a bombing run around the area. Forrest could not leave Lt. Dan and decided to take him to a safe zone away from the war. During this scene, Lt. Dan tells Forrest, We all have a destiny. Nothing just happ ens. Its all part of a plan! I had a destiny. I was supposed to die in the field with honor! That was my destiny, and you cheated me out of it! You understand what Im saying, Gump? This wasnt supposed to happen. Not to me. I had a destiny. I was Lieutenant Dan Taylor (Weber, 2010). Lt. Dan knew that because he wanted to be a soldier; his destiny would be to die for his country. This shows that the character already knew his purpose in life and it was clear what he wanted to achieve in his life. The idea of destiny is a tough concept to understand and many people can disagree on it. I feel as though people want to believe that there is a destiny, but people without a religion, such as atheists think differently. Atheists may believe that theres no God, no purpose and no point to life, but its pretty tough living that philosophy out in the day-to-day trenches (Cooke, 2012). Although religion may tie into the concept of having a destiny, it also gives us the motivation to live our lives no matter the limitations. Your purpose is bigger than any obstacle like physical limitations, financial circumstances, being fired or other failures. Nothing can change the fact that you have a unique reason for being here, and theres still time to discover it (Cooke, 2012). Forrest Gump is an exceptional movie with its unique characters, impactful themes, and famous quotes that all people can relate about. The movie may seem like its a heartwarming story about Forrest, but the movie emphasizes more about our times. As the overall theme of the movie shows the destiny of the characters, it truly allows us to think more about our own destinies and makes people reflect on themselves. Works Cited Weber, Steve. Youve Got To Put The Past Behind You Before You Can Move On. Speaking Gump, 18 Mar. 2010, speakinggump.com/blog/youve-got-to-put-the-past-behind-you-before-you-can-move-on/. Weber, Steve. Whats Your Destiny? Speaking Gump, 17 May 2010, speakinggump.com/blog/whats-your-destiny/. Cooke, Phil. Do You Believe In Destiny? Maybe You Should. The Huffington Post, TheHuffingtonPost.com, 10 Oct. 2012, www.huffingtonpost.com/phil-Cooke-phd/do-you-believe-in-destiny-maybe-you-should_b_1733662.html.

Analysis †Investigating the Effects of Trampling on Free Essays

A basic trend can be drawn from the results collected. The kite diagram emphasises clearly the effects of trampling on species distribution near footpaths. On the path very little to no species grew, whereas towards the edges of the footpath there was an increase in species number and variety. We will write a custom essay sample on Analysis – Investigating the Effects of Trampling on or any similar topic only for you Order Now Moreover, the data gathered from testing the footpath for compaction revealed that the path itself has greater compaction than the areas to either side of it. Further more, the drainage time of the soil showed a similar trend in that where areas of soil were more compact, the drainage time was higher. Also where areas of soil were less compact the drainage time was less. The spearman’s rank value supports this trend by revealing a positive correlation between the drainage time and the compaction of the soil. The kite diagram reveals the trend that less species tend to grow on footpaths. This is due to the fact that as people walk on the footpaths the soil becomes increasingly compact. This leads to the soil particles being forced closer together creating a decrease in air space which results in the water taking longer to drain into the soil. As soil becomes compact, root growth is inhibited due to lack of air space. The roots grow shorter and thicker which largely decreases the overall surface area of the roots which leads to the plant being unable to absorb adequate nutrients and moisture. Moreover, as the roots become inhibited, they are limited to the amount of soil they can explore. This can decrease the plant’s ability to take up nutrients. Similarly, as water runs off compact soil it dissolves the nutrients and carries them away, a process known as leeching. As the drainage time is far greater on the footpath, this lack of water results in the soil having very little nutrients. The lack of air space reduces the number of aerobic bacteria. Atmospheric nitrogen is fixed by bacteria. Lack of bacteria will result in a decrease of nitrates for the plants. Plants need nitrates for proteins and for nucleic acids and will die without these. The nitrogen cycle is unable to progress as less water and oxygen leads to fewer microbes and less decay which results in less nutrients. Compact soil may hold little water which will lead to plants with xerophytic adaptations being able to thrive. More plants are able to grow better in less compact soil due to an increase in the air space available. This can provide the roots with space to grow and the water with space to drain through. Therefore more nutrients and water provide the plant with adequate living conditions. Grass has a very low growing point allowing it to survive after being cut short. Its rolled leaves provide added protection when being trampled upon. From the kite diagram we are able to see that grass can grow on the footpath but there is less of it. This maybe due to the possibility of the footpath not being used by the public for a while, thereby giving the grass time to develop. However, as grass has its growing point at the base of the plant, and is therefore not damaged when cut, grass is better adapted to survive in trampled areas than other plants that have their growing points in more vulnerable areas. Rosette plants have a growing point which is protected by leaves which emerge from a central point. This enables the plant to be highly adaptable to varied conditions. In contrast, the Violet plants are very delicate and their growing point is exposed. This results in the plant being less adaptable and more likely to survive in well controlled, less compact environments. The plant Heather prefers slightly more acidic soil to obtain the best growing conditions. They also need a significant amount of moisture in the soil, which will not be found on highly compact pathways. The growing point of Heather is quite vulnerable, being at the base of a plant that will often spread out. The kite diagram supports this as no Heather was located on the footpath. Spearman’s rank calculation demonstrates a positive correlation between the drainage time and the compaction of the soil. If the soil is less compact then in general, the drainage time should be less also. Similarly, if the soil is more compact then the drainage time should take longer than normal. Water that is trapped in compact soil has difficulty moving up through the soil surface where it can evaporate and reduce soils temperature. Therefore the soil water in compact areas can heat up from increased thermal conductivity of the denser soil. This can cause significant damage to the roots of plants. Compaction can result in significant reduction of the rate at which rainwater can penetrate the soil’s surface. This is confirmed by the spearman’s rank calculation showing a positive correlation, and the data gathered when measuring the drainage time of both compact and less compact soil on the footpaths. Heavily compact soil has a reduced rate of both water infiltration and drainage from the compacted layers. This is because compact soil contains few large pores which are the most effective in moving water through the soil when it is saturated. In conclusion, the reasons why trampling on species near footpaths affects their distribution is due to a range of factors; the soil compaction, drainage time and the species itself. The soil is proven to be generally more compact on the footpaths than in the surrounding areas. This compact soil on footpaths leads to increases drainage time as the soil has less pores or air space which would normally aid water absorption. The growth point of a plant can also be a factor as to why trampling on species on footpaths affects their distribution. A trend was shown from the data collected that grass, a very adaptable and sturdy plant, was able to grow on footpaths and withstand the trampling. This is due to grass having a growing point at the base of the plant where it is protected well. In contrast, the Violet plants were recorded to only grow in the surrounding areas of the footpaths. This is due to the growing point being highly exposed. The spearman’s rank value shows a positive correlation between drainage time and the compaction of the soil. As the spearman’s rank value is greater than the critical value, 0.4140.377, it can be valued as reliable. Moreover, the confidence level of the spearman’s rank calculation is 95% which can be valued as very reliable. How to cite Analysis – Investigating the Effects of Trampling on, Papers

The Enlightenment The Romanticism Movement free essay sample

Examines ideas of Franklin L. Baumer, James MacGregor Burns Francis Fukuyama on intellectual connections between 18th Cent. Enlightenment Romantic Movement of 19th Cent. Philosophy, religion, leadership, politics, revolution. The purpose of this research is to examine connections in intellectual history between the ideas of the Enlightenment and those of Romanticism, through the work of Franklin L. Baumer, James MacGregor Burns, and Francis Fukuyama. The plan of the research will be to set forth the thesis, assumption, and evidence of Baumer regarding the relationships between the Enlightenment and Romantic ways of thinking, and then to discuss how Burnss ideas of moral and transformational leadership and Fukuyamas ideas of social philosophy may be said to reflect Baumers elaboration of continuity and change in Western thought since the period following the late Renaissance. Any examination of the Enlightenment and Romanticism as critical forces in European intellectual history involves looking at decisive forces that have shaped individual and mass . We will write a custom essay sample on The Enlightenment The Romanticism Movement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page .

The Morality of Abortion an Example of the Topic Psychology Essays by

The Morality of Abortion I. Introduction Bioethics is a recently coined word. It comes from bio which means life and from ethics which is morality. Bioethics is that branch of Ethics which deals directly with the problems of life and dying, of health and of healing. It focuses attention to the need for a healthier world in accordance with the dictates of reason. Life is precious. It is our main concern and duty. Health is our personal responsibility. This requires that we adopt a style of life that fosters health. We owe it to our family and society to be healthy. The cost of health care is becoming expensive everyday. It is a crime of gross injustice when, because of our reckless habits, we force our family to suffer financial losses and indebtedness. Need essay sample on "The Morality of Abortion" topic? We will write a custom essay sample specifically for you Proceed But do we really care about the life which God has bestowed in us? Yes, certainly we do but there are some women choose to abort the life that is in them for some irrefutable reasons. Many agree to abortion depends to the circumstances but how about the women who just do not want to have kids? Is it reasonable that they just abort the life because they want to avoid responsibilities? Absolutely, not! The intent of this paper is to investigate the womens right to abortion and how do our society views this issue. II. Background Interruption of pregnancy or expulsion of the product of conception before the fetus is viable is called abortion. The fetus is generally considered to be viable any time after the fifth to sixth month of gestation. The term premature labor is sued when a woman experiences labor after this point in the pregnancy. Abortion is the termination of pregnancy before the embryo or fetus is able to live outside the uterus. In other words, it is the intentional expulsion of a fetus which cannot survive by itself outside of the womb of the mother. In complete abortion the tissues surrounding the embryo or fetus are also expelled. Abortion can occur in a pregnant woman between the time the fertilized egg attaches itself to the wall of the uterus and the time the fetus is 28 weeks old. (After the fetus is 28 weeks old, it may survive outside the uterus). A naturally occurring abortion is called a spontaneous abortion, or commonly, a miscarriage. It usually occurs because the uterus has rejected an abnormal embryo or fetus. Sometimes spontaneous abortion is the result of an injury or disease in the mother. An induced abortion is one that is deliberately performed to terminate a pregnancy. It is called a therapeutic abortion when the life or health of the mother would be endangered if the pregnancy were to continue. For most of the 20th century, abortion was illegal in the United States. In the 1960s, some states began to allow abortions to be performed under various circumstances. In 1973 the U.S. Supreme Court held in Roe v. Wade that the right of privacy covered a womans right to end an unwanted pregnancy in the early stages. This decision caused a controversy over the rights to the mother versus to those of the unborn child. Groups identifying themselves as pro-choice defended a womans right to have an abortion. Anti-abortion, or pro-life, groups stated that human life began at the moment of conception and that abortion was thus the taking of a human life. In 1989 the Supreme Court again considered the abortion issue and, while upholding Roe v. Wade, allowed states to impose restrictions on how, when, and where abortions can be performed (see Head, Jeanne E. Does Abortion Access Protect Women's Health? Volume: 19. Issue: 6. June 2004. Many countries have abortion laws similar to those of the United States, and some consider abortion to be a birth control measure. Other countries allow the therapeutic abortions but limit other induced abortions to pregnancies resulting from rape. In some countries, abortion is completely illegal. III. Background Abortion is a highly publicized issue about which many people feel very strongly. Debate continues, pitting the principle of sanctity of life against the principle of autonomy and the womans right to control her own body. This is an especially volatile issue because no public consensus has yet been reached. Abortion laws provide specific guidelines about what is legally permissible. In 1973, when the Roe v. Wade and Doe v. Bolton cases were decided, the Supreme Court of the United States held that the constitutional rights of privacy give a woman the right to control her own body to the extent that she can abort her fetus in the early stages of pregnancy (see Rubin, Eva R. Abortion, Politics, and the Courts: Roe v. Wade and Its Aftermath. Greenwood Press. New York, 2001. In 1989, the Supreme Courts decision in Webster v Reproductive Health Services upheld a Missouri law banning the use of public funds or facilities for performing or assisting with abortions. In 1992, President Clinton rescinded the Rust v. Sullivan 1991 decision, dubbed the gag rule, that prevented health care providers from discussing abortion services with clients in nonprofit agencies. The Supreme Court and state legislature continue to struggle with the issue of abortion. IV. Discussion A. Spontaneous Abortion It is estimated that 1 of every 5 to 10 conceptions results in spontaneous abortion. Most of these occur because an abnormality in the fetus makes survival impossible. Other causes may include systematic diseases, hormonal imbalance, or anatomic abnormalities. If a pregnant woman experiences bleeding and cramping, a threatened abortion is diagnosed because an actual abortion is usually imminent. Spontaneous abortion occurs most commonly in the second or third month of gestation. There are various kinds of spontaneous abortion, depending in the nature of the process (threatened, inevitable, incomplete, or complete. In a threatened abortion, the cervix doe not dilate. With bed rest and conservative treatment, the abortion may be prevented. If cannot, an abortion is imminent. If only some of the tissue is passed, the abortion is referred to as incomplete. If the fetus and all related tissues are spontaneously evacuated, the abortion is complete. In some countries, abortion is considered a legitimate means for regulating the size of the family or that of population. In some of these countries, it is not only legalized but is encouraged by subsidizing it with taxpayers money. Ethicists and theologians distinguish between indirect and direct abortion. Indirect or therapeutic abortion is that which is performed for the purpose of saving the life of the mother. This is regard as morally permissible. The case, however, does not only imply that the mothers life is simply preferred over that of the child. The choice is between a life which can be saved and a life which cannot be saved. The moral dilemma is either to let both die or to save the mother. The unencephalic fetus is cited as example. Not only that this defective fetus cannot survive, it cannot fully develop into a conscious human life. Thus, it is justifiable to abort it rather than have it endanger the life of the mother. It does not however belong to therapeutic medicine that aborts a fetus because it is afflicted with some kind of genetic disease, or possesses the risk of it. The fetus, and not the mother, is the patient. Killing the patient is no therapy whatsoever. What could be done, or should have been done, insofar as genetic disease is foreseeable, is to avoid conception. After conception, the only moral remedy is for immediate treatment after the delivery of the child. Direct or Selective Abortion is the expulsion of the fetus by the willful wishes of the parents for purposes other than saving the life of the mother. Thus, abortion is resorted to as a means of limiting the number of children; as a political ploy to control population growth; or, simply, as means of eliminating an unwanted baby for social or economic reasons. Direct abortion is immoral. It is violative of the natural right of the child to live. Pro-life vs. Pro-Choice: The debate on abortion has divided public opinion into two opposing camps: the pro-life and the pro-choice. Pro-life advocates adhere to the principle which calls for the protection and preservation of human life in all its forms. First, life is present from the moment of conception, and secondly, that life will develop into human being, unless it is crushed out of existence. In other words, there is already a human being there in its first stages of development, like a tiny rose-bud that will one day open into a beautiful bloom. Life is there from the first moment. It is not just a piece of tissue, or a growth; it is a living thins, with a distinct life of its own. Anyone who destroys it destroys the human being that is to be. Pro-choice advocates maintain that the mother, being a human being, and not merely a machine of procreation, has the right and the freedom to decide when to continue or terminate pregnancy. The State has no authority to prohibit abortion, since this belongs to the domain of the parents, especially the woman, as a matter of human right. Pro-choice proponents do not deny the value of life. Towards its promotion, they insist that there other situations which may justify abortion other than that of saving the life of the mother. One such situation is the socio-economic capability of parents especially of single parents. Thus, accordingly, the ultimate decision should belong to the woman and/or parents as a matter of personal right. It is denied that pregnancy is an intimate personal matter which concerns the woman or the family. But, likewise, it must be emphasized that abortion would not be a moral issue if couples would also admit to the prior responsibility of conjugal love and sex. Pregnancy is a foreseeable result of the sexual act. Couples, therefore, who are faced with risk of unwanted pregnancy, should have recourse to the moral means for avoiding conception. It contradicts reason to allow persons to be reckless with their sexual activities and give them besides the right to judge whether the offspring deserves to live or to die. In this extreme situation, the parent or parents would be the criminal, the judge, and the executioner; and the child has no fighting chance to survive. This is why pregnancy, after the fact, assumes a social dimension. It cannot be left entirely to the private moral decision of the individuals. It would be tantamount to giving each person the right to commit murder in accordance with their personal wishes. IV. Conclusion Having an abortion is a case to case basis. I cannot blame women who undergone abortion because that is their own prerogative and their right as a woman. I strongly believe that women who aborted their babies have irrefutable reasons; thus, their pregnancy might endanger their lives or the baby itself has its problem or whatever reasons the mother may have, we cannot push, dictate or even blame that individual. I dont say that I am pro or anti but as an individual, I should not be judgmental and learn to understand women who experienced that kind of process. I should look at on the other side of the coin of why mothers aborted their babies. References: Colker, Ruth. Abortion & Dialogue: Pro-Choice, Pro-Life, and American Law. Indiana University Press. Bloomington, IN. Publication Year: 2002. Mohr, James C. The Origins and Evolution of National Policy, 1800-1900. Oxford University Press. New York, 1999. Pollitt, Katha. Abortion in American History. Volume: 279. Issue: 5. 2001. Rubin, Eva R. Abortion, Politics, and the Courts: Roe v. Wade and Its Aftermath. Greenwood Press. New York, 2001. Head, Jeanne E. Does Abortion Access Protect Women's Health? Volume: 19. Issue: 6. June 2004.

Integrating The Sri Lankan Disabled Soldiers Social Work Essay Essay Example

Integrating The Sri Lankan Disabled Soldiers Social Work Essay Essay Example Integrating The Sri Lankan Disabled Soldiers Social Work Essay Essay Integrating The Sri Lankan Disabled Soldiers Social Work Essay Essay Sri Lanka ground forces was formed in 1949 and was betrothed for ceremonial responsibilities till they call for the suppression of two rebellions led by JVP in 1971 and 1987. Originating of Tamil motion in Jaffna in mid 80 s, reached to the apogee of demanding separate State called EELAM led by the separationist group ; Liberation Tigers of Tamil Eelam ( LTTE ) paved the manner to Sri Lanka Army to swerve its function from ceremonial responsibilities to classic function to contend against the terrorist act. Sri Lankan war scheme is proved to be the lone expression which exists in the universe at present to pay the wining war against the terrorist act. 2. As conflict prolonged for over three decennaries, forfeits made by the warring cabals and the human cost of the struggle broaden skylines of societal analysis to explicate the program to reinitiate those disables in to the societal system of the state. Following inside informations denotes the specifics of handicapped soldiers of Sri Lanka Army at the terminal of the struggle: 3. To this terminal, Social duty is to be set through encouragement and reinitiating handicapped war heroes in to societal system but it would non pay the manner to incorporating them in to the societal system since most of them are from the ages between 18 33 and are from the productive ages. Dependence household members, single position, less medical attending at rural bases where most of these soldiers hail from ; are the societal issues need to be addressed at precedence. Inculcation of positive attitude, dignified societal relationship, and positive attitude towards them would promote them over sensitiveness to helplessness, loneliness and feeling dependance. Purpose 4. The purpose of this service paper is to analyze the facing jobs when incorporating the Sri Lankan disabled soldiers into the societal system and do recommendations to get the better of the jobs. DISABLED PERSON AND DISABLED SOLDIER ( Definitions Quoted from WHO ) 5. As analysis progressed, necessity arises to clear up the definition of disable individual and disabled soldier to turn to the issues and to explicate solution to convey in them to the society. a. The term disabled individual is explained ; that a individual is unable to carry through his or her necessities her or his ain as a consequence of lack of physical or mental capablenesss and include following ; ( 1 ) Impairment. Any loss or abnormalcy of psychological, physiological, or anatomical construction of map. ( 2 ) Disability. Any limitation or deficiency of ability to execute an activity in the mode of within the scope considered normal for a human being. Handicap. A disadvantage for given single, ensuing from an damage or disablement which limits or prevents the fulfilment of a function that is normal, depending on age, societal and cultural factors, for that person. Disabled soldier is a individual who becomes the victim of some signifier of physical mental deceleration owing to war. By lucubrating it may do owing to following ground or multiple grounds ; an accident, deaths may consequences amputees, blind, loss of vision, loss of hearing, paraplegia or other disablements. Right OF DISABLED PERSON ( Quoted from UN charter ) 1. The term disabled individual means any individual unable to guarantee by himself or herself, entirely or partially, the necessities of a normal single and/or societal life, as a consequence of lack either congenital or non, in his or her physical or mental capablenesss. 2. Disabled soldier shall bask all the rights set out in this declaration. These rights shall be granted to all handicapped individuals without any exclusion, without differentiation or favoritism on the footing of race, coloring material, sex, linguistic communication, faith, political or other sentiments, national or societal beginning, province of wealth, birth or any other state of affairs using either to the handicapped individual himself or herself or to his or her household. 3. Disabled individuals have the built-in right to esteem for their human self-respect. Disabled individuals irrespective of the beginning, nature and earnestness of their disability and disablements, have the same cardinal rights as their fellow citizens of the same age, which implies foremost and foremost the right to bask a nice life, a normal and full as possible. 4. Disabled individuals have the same civil and political rights as other human existences. 5. Disable individual entitled to the steps designed to enable them to became as ego reliant as possible. 6. Disable individual have the right to medical, psychological and functional intervention including prosthetic and arithmetic contraptions, to medical and societal rehabilitation, instruction, vocational preparation, and rehabilitation, assistance, guidance, arrangement services and other services which will enable them to develop their capablenesss and accomplishments to the upper limit and will rush the procedures of their societal integrating or reintegration. 7. Disable individual have the right to economic and societal security and to decent degree of life. They have the right, harmonizing to their capablenesss, to procure and retain employment or to prosecute in a utile, productive and compensable business and to fall in trade brotherhoods consideration at all phases of economic and societal planning. 8. Disable individuals are to hold their particular demands taken into consideration at all phases of economic and societal planning. The betterment which he or she may deduce at that place from. 9. Disable individuals have the right to populate with their households or with surrogate parents and to take part in all societal, originative or recreational activities. No disable individual shall be subjected, every bit far as his or her status or by the betterment which he or she may deduce at that place from. If the stay of a disable individual in a specialised constitution is indispensable, the environment and populating status at that place in shall be every bit near as possible to those of the normal life of a individual of his or her age. 10. Disable individual shall be protected against all development, all ordinances and all intervention of a discriminatory, opprobrious or corrupting nature. 11. Disable individual shall be able available themselves of qualified legal assistance when such assistance proves indispensable for the protection of their individuals and belongings. If judicial proceedings are instituted against them, the legal process applied shall take their physical and mental status to the full into history. 12. Organizations of disable individuals may be usefully consulted in all affairs sing the rights of disable individual. 13. Disable individual their households and communities shall be to the full informed, by all appropriate agencies, of the rights contained in this declaration. RESTRICTIONS ATAND AS FOLLOWING WHEN INTEGATING DISABLED PERSONNEL INTO THE CIVIL SOCIETY OF SRI LANKA 1. Lack of professional cognition restricts eligibility for employment. 2. Limited entree to beginnings of information therefore, kept uninformed on chances available. 3. No representation in policy and determination devising. 4. come across incommodiousness entertaining services available at public Institutes since them have no installations to take wheel chairs in. 5. Restrictions on operation of organic structure variety meats and activity limitation would do mental traumatism and be averse to populate. 6. No active engagement at societal activities, due to construct of dependance, fright of favoritism by the society. 7. Many handicapped individuals who take on to work and want to work are left quit following the grounds such as physical and societal fortunes and the premise made on their on the job capacity. 8. Many war veterans who returned place suffer Post-Traumatic Stress Disorder ( PTSD ) . 9. Often spouses give up work publicities, pensions, and benefits leting their hubbies to go on calling in the armed forces. If they suffer any hurt, households should back up to retrieve emphasis of their unwellness or disablement. Severe hurt or unwellness would impact the household psychologically and financially. 10. Singless come across a venture in happening a spouse for matrimony and those married would endure with partner-hood and parent-hood as a hubby and male parent. 11. Harmonizing to the UN charter disabled individuals have the same rights as others. No healthful facilitates available or no topographic points constructed for them particularly in public locales. 12. Those parents who have no any other agencies of income except of victim s would fall upon quandary to happen the life. 13. Though they wish to seek some other agencies to gain excess money they are being restricted by the fortunes hence have to get by with their wage. EMPOWERMENT OF REHABILITATION OR REINTEGRATION Plan 1. Empowering disabled experienced the employment limitations if non the careful rehabilitation or reintegration program is non made as per the particular necessities of disables. This empowerment program must include referrals for medical and dental services, coordination of preparation and allowances and include the undermentioned cardinal constituents: Evaluation and planning, Rehabilitation and employability ( preparation or instruction ) , Independent life. Job ready position, and interrupted position. 2. All disable soldiers are entitled to obtain wage and allowances as per ground forces wage strategies to bask satisfied life in the society but societal idealness, after employment emphasis and negative feelings will do this immature working category and negated feeling over their disablement if non their grudges are non decently addressed. To avoid the quandary over the forfeits made by them best signifier is to use them in a suited field and turnover the undertaking may edify the skylines of the disables. 3. Suitable service system may supply with occupation adjustment, occupation alterations, instance directions and linkages to the relevant service working environment as procedure continued. In order to accomplish employment chances following employment systems could be introduced ; a. Rapid Access to Employment. This emphasizes the end of immediate employment and is available to those who already have the accomplishments to vie in the occupation market in appropriate businesss. Among other things, disables may be provided occupation readiness readying, sketch development, occupation hunt aid, and adjustments and post employment followup. b. Self-Employment. This is for disables who have limited entree to traditional employment and demand flexible work agendas and a more accommodative work environment because of their crippling conditions or other particular fortunes. They may be provided an analysis of the viability of a concern construct, development of a concern program, preparation in the operation of little concerns, selling and fiscal aid, and counsel on obtaining equal resources to implement the concern program. c. Employment through Long-Term Services. Under this, the disables who need specialised preparation or instruction to obtain and keep suited employment. Training or instruction ( or both ) may be provided, including on-the-job preparation, apprenticeships, internships, occupation tailing, work monitoring, work-study, public-private occupation partnering, or higher instruction sufficient to obtain suited entry-level employment. d. Independent Living Services. The Independent Living Services is for disables who may non be able to work instantly and need extra rehabilitation to enable them to populate more independently. Disables may be provided with assistive engineering, independent life accomplishments preparation, and connexions to community-based support services. 4. Sing the fortunes some of disables may non be employed even though the preferable it due to disablements they possessed. They may supply with the independent life programme designed to assist whose service-connected disablement or disablements may be so terrible that they are unable to instantly prosecute an employment end. It helps them to be able to populate independently, take part in household and community life, and increase their possible to return to work and this service may include followerss ; a. Training in activities of day-to-day life. B. Attendant attention during period of passage. c. Transportation when particular agreements are required. d. Assistive engineering. e. Specialized medical, wellness, and rehabilitation services. f. Services to turn to any personal and/or household accommodation issues ; ( 1 ) Peer guidance. ( 2 ) Housing built-in to engagement in a plan of particular rehabilitation services. Training in independent life accomplishments. Connection with community-based support services. Training to better consciousness of rights and demands. ( 6 ) Aid in placing and keeping voluntary or supported employment. 5. Vocational-Educational Counseling provides a broad scope of vocational-educational guidance to disables and their dependants who are basically involved in equal association. Gradually this programme may direct into Person-centred planning that enables people to talk up about their personal hopes and aspirations and to be more in control of their lives. People s skylines expanded and became more ambitious as they saw other people making different things, as they themselves started to accomplish things, and as they got more used to believing and speaking about the chances they wanted. GOVERNMENT PARTICIPATION TOWARDS THE INTEGRATING THE DISABLED SOLDIERS 1. Following institutes are empowered by the authorities governments to incorporate disables to feudal societies. Those are ; a. Ranaviru Seva Authority. Act of parliament on 5 June 2000 mandated for publicity, public assistance, socioeconomic integrating of handicapped ex service members and their households including supplying service for tri service and constabulary forces. Under this proposals following steps were granted to the disables and those are: ( 1 ) Ranaviru sansada, psychological and socio programme. ( 2 ) Ranaviru land undertaking. ( 3 ) Educational scholarship. ( 4 ) Skill development programme. ( 5 ) Welfare programme. ( 6 ) Ranaviru small town and public assistance loan system. ( 7 ) Directorate of rehabilitation are include steps taken to supervise and praised the rendered services by these soldiers. B. Directorate of Rehabilitation. Maximum attempt for physical and psychological accommodation within the bound of his disablement to enable him to populate as utile and hearty life as is humanely possible. ( 1 ) Disabled soldiers receive basic medical and surgery attention from military infirmary. ( 2 ) Suffering loss of weaponries or legs, provide unreal limbs, guarantee by Directorate of Rehabilitation ( 3 ) Then they will be introduced to vocational accomplishments, clerical, treasure film editing, motor mechanics, welding, computing machine scientific discipline, book binding, air conditioning, infrigidation. ( 4 ) Then steer to happen a paid employment which suit their abilities and endeavoring for extra fiscal support. ( 5 ) Ranaviru sevana formed under the board of directors of rehabilitation for residential intervention. ( 6 ) Rehabilitation programme under ranaviru sevana, medical, educational, psycho-social, vocational. ( 7 ) Under those programmes following services will be provided medical services, hydro therapy, physical therapy, physical preparation, developing athleticss, vocational preparation, educational chances, and spiritual activities. ( 8 ) Practicing self attention accomplishments to take them of the frights and hurting ensuing from both traumatic experiences at war s good as the psycho societal jobs arise from their disablements. ( 9 ) The Ranaviru Sevana is go oning their plans and some accomplishment as follows: ( a ) Ultimate end is attainment of maximal physical and psychological accommodation of each individual with a disablement. ( B ) Occupying in units ( degree Celsius ) Uplift their public assistance steps ( vitamin D ) Sport ( vitamin E ) New endowment and accomplishments ( degree Fahrenheit ) Independent life, economically balance and socially accepted. Summary 1. Owing to the struggle which prolonged for about three decennaries between Sri Lanka Army and LTTE some 21327 soldiers have been left with any signifier of frailty which makes onerous impact on the authorities and to a considerable extent on society. However, duty remains still to take attention of and give heat and fondness whom so need such attending and attention in peculiar. 2. Some bing signifiers for classification of a handicapped would be, amputees, blind, loss of vision, loss of hearing, paraplegia and per centum of frailty besides given along with. It is evident that these handicapped soldiers undergo no vocational preparation or have no professional accomplishment due to the fact that they joins military service in the age of 18 or below 20 three hence, this influence on societal integrating accordingly. Further, this would impact their psychological science therefore possible branchings are uncertainness, experiencing favoritism and unlogical hazard of future life. Minor factors such as non representation at policy or determination devising, feelings of dependence, response of the mass in societal integrating, possibilities to run into the demands at public institutes besides could impact adversely to some grade. 3. possible steps to get the better of these ventures and fortunes some deduction would be ; empowerment program is to be carry out, rating, be aftering rehabilitation and employability, procuring independent life, make trades available and offering uninterrupted life. To bring forth employment chances for handicapped soldiers following procedure can be worked out: rapid entree to occupations, a assortment of ego employments, employment on full clip services and independent services. Some positive facets observed are ; public and private conveyance provides reserved seats for disable individuals and able mass takes no vacillation to offer his/her place to a handicapped if needed. 4. Afford of household demands and get by up all necessities with a small income or pension are firing issues lie before them. Therefore extra agencies of income ( s ) should be kept available through self employment etc. 5. Disabled soldier could be launched in to the society as a demanding individual through designation and working self possible. This may necessitate standard preparation and professional exposure and counsel. Government in coaction with Sri Lanka Army has implemented some feasible programs to swerve this venture in to success: constitution of the Ranaviru Seva Authority to help the handicapped soldiers and their households and Sri Lanka Army established the Directorate of Rehabilitation to installations them. Recommendation 1. Disabled soldiers undergo no vocational preparation or have no professional accomplishment prior to enlistment to the ground forces due to the fact that they join military service in the age of 18 or below 20 three. Therefore, effectual steps to be taken to work familial alone capablenesss and constitution of vocational preparation centres besides to be incorporated in to the enterprise. 2. Communication flow of the society is to be touchable and easy entree to information beginnings would maintain handicapped soldier informed on facts and benefits available. 3. Misinforming on psychological issues like uncertainness, feelings of dependence, and superstitious feelings of the mass that a disable soldier is a load to the society and has no end product or part to the national production should be eliminated. 4. Pay due honor and make the needful for them when needed in grasp of their invaluable forfeits. 5. Allowing chances to take part in and doing them coworkers in planning and determination devising would turn to and carry through their societal demands. So making chances to make this procedure will assist them. 6. Development of substructure installations at public and private institutes as they facilitate them to run into their demands in any assistance of mobility. 7. Psychological operations and regular guidance progammes to be done taking handicapped soldiers those suffer Post-Traumatic Stress Disorder ( PTSD ) . 8. If the handicapped soldier is left unfit for farther mental or physical employment, his dependents should be kept strong to defy the life therefore occupation chances should be crate for them. 9. Disabled individuals besides should be aimed and considered when building illumination or immense public installations such as office composites, healthful, entertaining etc.

Marketing plan Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing plan - Research Paper Example As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New Jersey in different industries like printing and publishing, pharmaceutical industry, financial industry, telecommunication sector etc. Men and women work alike and even students are involved in the work as part time jobbers. Majority of people eat outside their homes, like in restaurants and hotels due to their work and as they do not have time to cook and eat. We could find a number of colleges, industries, companies etc in New Jersey. So we take this as an opportunity for us to start a new restaurant in Jersey City, Hudson County. The reason for choosing this place is its abundant popul ation and the fact that this place has a good infrastructure as well as is diverse in ethnics. Asians, African-Americans, Italians, Latinos etc are the different ethnic groups in Jersey City.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Name of the restaurant would be â€Å"Tasty World,† that indicates tasty foods from different parts of the world. We would be providing Chinese, South Indian, North Indian, Italian, Spanish dishes, because these cuisines are popular and very tasty. That would be our USP for the company. We are sure that we can make good profit out of it, though it is very a risky step for an initial business group like us. Our vision is to spread our business network to more places and to satisfy our customers’  needs and requirements by making this restaurant among the most reputed organizations. Our mission is to provide great service and good quality, variety of food to our customers. At the initial stage of commencing, I myself would be the Managing Director and in fu ture, if needed, partners would be included. Our company has personal values that are to be considered in order to get maximum satisfaction from all the customers and to provide good quality food at reasonable prices. II. A. The external environment is a little bit complicated because there are many other restaurants operating in this place. So it would not be so easy for us to run this organization in profit at the initial stage. But we have strategies to counter attack that situation. At present, the global economies are in a crisis and are facing more challenges, but for us it would be the perfect time to start our business in Jersey City. As I mentioned earlier, there are many students as well as employed people in this place, so the marketing demography for our business would particularly be college students, youth and working people. ‘Tasty World’ has entered a matured market, which is highly competitive. There are many other restaurants in the city of Jersey but Tasty World offers 100 types of Spanish, Indian, Italian and Chinese cuisines. Majority of the people living in that place go to restaurants at least once a week and more than 10000 individuals pass that way (where restaurant is proposed). Our workforce would consist of highly experienced people who possess great skills in preparing delicious food. We also plan to serve the dishes at the tables in the fastest time possible. STP of our company would be: Market Segmentation- Potential customers can be segmented into students, working professionals

Ethical case study Essay Example | Topics and Well Written Essays - 1000 words

Ethical case study - Essay Example She took the initiative to consult Jeffrey Anderson and was well prepared with the accounting manual of the parent company and the plan for valuation of the assets that belong to the company. Since, Jeffrey Anderson was a respected individual in the company, having served for more than a decade Lisa expected that he would have advised her on the way to approach the issue professionally to find a solution and to maintain confidentiality and integrity. The acquired company and the parent company are the main stakeholders in the issue that Lisa is trying to get solutions for. Lisa finds herself unprepared for the cultures within the corporate, and she did not believe that the acquired firm had used the appropriate financial rules and regulations. She was tasked to make sure that the assets of the corporate she was working for were secure. Lisa noted that the employees were more concerned in securing their jobs. Workplace ethics are some causes that make employees sacked especially during such strategic transitions that Lisa is encountering (Lawrence & Weber, 2013). According to the IMA guidelines that are used for ethical conflict resolution, Lisa is supposed to maintain confidentiality and ensure that she discusses it in details with the Controller. The reason why ethical standards should be maintained in businesses is to ensure that there is smooth flow and function of the advanced market economy. In addition, if there were no ethical standards in business, so many aspects would suffer particularly the economy and the people who depend on it for goods, services and jobs (Lawrence & Weber, 2013). Lisa provides clear, accurate and concise evidence to support her discoveries regardless of being turned down three times by Mr. Anderson. Lisa is keen not to abandon the ethical standards in the company as the finance manager. In her line of work, Lisa focused on the acquired assets and noted

Macro Environmental Analysis of the Indian FMCG Market

Macro Environmental Analysis of the Indian FMCG Market The life styles and culture of India is changing drastically. The population of India is increasing every year and this will have a direct impact on the FMCG industry and its organizations. Although population of India is increasing every year the population growth rate is decreasing over a period of time. In 2008 the population growth rate is 1.6%, in 2009 it is 1.5%. In 2010 the growth rate is 1.3%. Although the figures didnt change drastically, the supply and demand of the FMCG products will be affected due to change in population structure. There will be decrease in demand and intense competition as the birth rates and number of customers decrease. Most importantly it is the change is life style of Indian customers and social behavior will affect the FMCG industry in India. It will demand a new products and services over the time and will lead to increase in investment in RD of FMCG companies. Now the world is facing with food shortage leading to increasing invest in food product ion. If the organizations fail to offer products and services according to changing lifestyle and behavior then it will be difficult for any organization to survive in the market. Economic: Current slowdown in global economic scenario affected almost every industry across the world. There has been increase in unemployment and low consumer spending power. This leads to consumers not opting to buy expensive products or services. This further pressurizes the RMCG companies to reduce the prices for the products and services. Organizations will have to review this economic ride and have to respond accordingly, A successful organization will respond according changing economic conditions, consumer and stakeholder behavior. An efficient organization must be aware of the changing economic condition across the country and global and should employ a suitable strategy to stay in the market. Political: Political factors will have a greater influence on the organization and industry and it is the duty of the organizations to comply with it. It is necessary for the organizations to comply with the legislations implemented non conformance of which may lead to serious implications on the organization. The government has implemented certain restriction in the import policies. However tax exemptions in sales and excise duty are provided for the small scale industries. This will allow the SMEs to invest more and will increase the number of new entrants. Transportation and infrastructure facilities are improving not only in urban but also in the rural area which will help in distribution network. Technological: Advancement in technology boost the production with enhancement in quality of products and services rendered to the customers. Organizations began to adopt e-business to improve brand communication and market. Technological advancement makes the supply chain and transactions along the chain simple. Organizations reduced costs with effective IT technologies and increased the rate of information transactions. Technology is playing a key and huge part in the FMCG sector by developing the new packaging, increasing productivity and longer shelf life of food products. Better, stronger, more effective and faster are the key elements that all manufacturers in this sector push for, as it drives sales. The advancement enhances the sales by enabling the manufactures to produce better products with attractive packaging and better communication. With advancement in communication technology and rising social media network it enables the organizations to communicate better to the customers by improved marketing campaigns. International trends: The economic crisis and slowdown had greatly affected the sales FMCG goods across the world. However emerging economies like India, China and Brazil are not greatly affected and manage to do well to recover quickly. A common trend that was followed across the world during economic slowdown was trading down. Because, customers became more cautious looking for less expensive brands, special offers and discounts. This added tremendous pressure on the market prices due to severe competition and down trading. However emerging economies like India, China and Brazil saw development in hypermarkets helping the growth of FMCG markets in these countries. Macro environmental opportunities: India has Vast Rural Market with majority of population where the market is still untapped market. India has cheap labour to provide cost advantage over other countries. Many multinational companies are having cost advantage by outsourcing its product requirements from its Indian company. ENVIRONMENTAL THREATS AND OPPORTUNITIES: Industry structure: The FMCG market of India divided into two sectors the organized sector and the unorganized sector. The organized sector has only few Indian companies and MNCS whereas the unorganized sector is crowded by a many local players. Indian FMCG market accounts for about Rs.460 billion where the market has been highly occupied by local and unbranded products. This has been a challenge for many organized players to successfully launch a product and to occupy the market share. Distribution and supply chain has also been a challenge as Indias infrastructure and transport systems not quite helpful with millions of retail outlets in the country. Although infrastructure and transportation system is developing in recent times it is still considered as a challenge by many players. The FMCG sector has a wide range of products including confectioneries, beverages, detergents, toothpaste, toilet soaps, shampoos, creams, powders, food products, cigarettes. Typical characteristics of FMCG products are: The products cater to necessity, comfort and luxury. Price and income elasticity of demand varies across products and consumers. Individual items are of small value (small SKUs) although all FMCG products put together account for a significant part of the consumers budget. The consumer spends little time on the purchase decision. He seldom ever looks at the technical specifications. Brand loyalties or recommendations of reliable retailer/ dealer drive purchase decisions. Limited inventory of these products (many of which are perishable) are kept by consumer and prefers to purchase them frequently, as and when required. Brand switching is often induced by heavy advertisement, recommendation of the retailer or word of mouth. Distinguishing features of Indian FMCG Business FMCG companies sell their products directly to consumers. Major features that distinguish this sector from the others include the following: Design and Manufacturing Low Capital Intensity as most of products in FMCG requires relatively little investment in plan, machinery and other fixed assets. Basic technology required for manufacturing is easily available. Third party manufacturing is common and the benefits include production and inventory planning flexibility, flexibility in controlling labor costs and logistics. Marketing and Distribution High Initial Launch Cost with huge investment in product development, market research, test marketing and launch. Creating awareness for a new brand requires enormous initial expenditure. Huge Distribution Network as India has millions of retail outlets across the country making the logistics functions difficult for many players. Competition Market is crowded with many unorganized players. Presence of many unorganized players and highly capable MNCs provides fierce competition in the market to launch many new brands. This gives wide range of choice of brands for the customers. PORTERS FIVE COMPETITIVE FORCES: BUYER POWER: The consumer base of this industry is larger than any other industry and they have little or no influence on the price of the product. The consumer always possesses great choice of brands within the product category and they can shift from one to another without much influence. Hence, buyer power is not quite strong in this industry. But they have power when they provide threat to shift from one brand to another brand. In FMCG retailers should also taken into the account for analysis. Retailers can always decide which brand to stock and consumers dont show much interest to wait if one brand of choice is not available. So retailers can always make choice between brands and they have more buyer power than consumers. SUPPLIER POWER: Supplier power is little or limited in the FMCG industry. The industry always has great number of suppliers with great size. There will not be any uniqueness in the product or service of suppliers and the manufacturer can always shift from one supplier to other supplier. However manufacturer faces some amount of supplier power due to the cost they have to incur when switching suppliers. Suppliers who do large business with manufacturers are always obliged to their customers. THREAT OF NEW ENTRANTS: Threat of new entrants is limited in this industry. The new entrants generally cater to local or small markets contributing to the large unorganized sector. Raw materials for most of the segments in FMCG industry can be easily procured. The investment will not be high for machinery and other assets required for most of the products in the industry. Also the basic technology is easily available. These factors can make the local or small manufactures to enter easily in the industry. But this industry requires high initial launch cost and distribution network is always a challenge. These factors act as a barrier for any new entrants in the industry and virtually provide low threat of new entrants. THREAT OF SUBSTITUTES: The FMCG industry bears a high threat of substitutes. The industry possesses many organized players with great number of local manufactures. The products in the industry can always be imitated and marketed. The industry possesses high level threat of substitutes in rural market than in the urban. DEGREE OF RIVALRY: The degree of rivalry is high in the industry. There are many global players along with local manufacturers. The industry enjoys low customer loyalty. The customers always have wide choice of brands and the switching cost is always minimum or negligible. There will be only slight difference in the quality of brands. So the competition is fierce in the industry to attract customers and retain them. Strategic groups in the industry: Among the FMCG companies in India Hindustan Unilever Limited is most catered company to almost every segment in the industry. Its competitors are only catered to certain segments but HUL faces stiff competition from all competitors in every segments. The major companies of strategic groups in FMCG industry are Hindustan Unilever Limited, ITC Limited, Nestle India, Emami Limited, Colgate-Palmolive (India) Limited, Dabur India Limited, Procter Gamble, Godrej Consumer Products Limited and Cadbury India. International Competition: India is an emerging market and has become a hotspot for many multinational FMCG companies like HUL, Proctor Gamble and Nestle. However domestic companies like Marico, Dabur and Emami are giving tough competition to them. These companies step into natural product category by offering herbal products and managed to occupy the market. For instance, Maricos flagship brand Parachute Coconut Oil has no foreign competition. The presence of international competition is restricted to areas of where they can act and categories like natural products did not interest the global players. Industry Threats: The organized players in the industry are facing problems high magnitude of imitative products. The fake products are seen highly in rural markets and the Indian FMCG sector is losing large amount of money due to presence of counterfeits products. The industry is facing increasing input costs due to increase in price of the raw materials due to global economic slowdown and potential impact of rising crude oil prices Industry Opportunities: The FMCG sector is the fourth-largest sector in the Indian economy and has been growing considerably over the past few years due to changing lifestyle, consumer preferences and high disposable income. The rural market is being highly untapped and provides favorable condition for growth of the companies in this sector. EVALUATING HUL STRENGTHS AND WEAKNESS: VRIO Framework of Hindustan Unilever Limited: The value of HUL lies in their ability to offer different products and cater to the different segments in the industry. The organization has international expertise and wealth of knowledge to cater to different segments satisfying the customer needs. The organization is displaying high standards of corporate behavior towards its stakeholders. The company realizes that its employees are the primary source of success and well committed to their employees. The organization encourages the open communication with customers to get feedback and improve its product offerings. Rarity: The company enjoys the competitive advantage in its robust supply chain and distribution network. Though the company resources are not rare it enjoys the competitive advantage in its resources employed in supply chain and distribution network. Imitability: The organization possesses valuable and rare resources in its supply chain and distribution network that the competitors did not have cost advantage in imitating the resource. The social relationships entailed in resources are complex that the competitors cannot easily imitate and manage well. Organization: The organization structure of HUL with its empowered managers across the companys nationwide operations imparts speed and flexibility in decision-making and implementation. The organization leverages its resources for efficient management. The company realizes that its employees are the primary source of success and well committed to their employees. Analysis of Corporate Strategies: Hindustan Unilever Limited has robust supply chain and distribution network covering over 3400 distributors and 16 million outlets. HULs sales organization structure integrates the Household, Personal Care and foods distribution networks together. By this the organization aligns all the units of its organization towards the common goal. Analysis of Business Strategies: HUL introduces wide variety of products in different segments at different price points. HUL analyses its strategy to improve its foothold in the processed foods category which is largely unoccupied. HUL Strengths: The company has variety of products in each category giving wide array of choice to customers. Robust Distribution Network covering over 3400 distributors and 16 million outlets. The Company enjoys many reputed brands and created a well reputed brand image in the customers mind through advertisement. Well developed quality management. The company has highly capable and well developed RD resources. HUL Weakness HUL not able to compete effectively with local competitor in the rural market: The Companys product mostly target middle class and lower middle class population. So the upper middle class population terms the companys product as a cheap product with low quality HUL is over dependent on Indian market and depends on it for majority of revenue generation. This makes the company subject to changes in weather, political and economic conditions and also makes it vulnerable to potential risks arising in India.